One of the most interesting questions I have heard asked many times in my life as a sales person and sales manager is “what do you do when you run out of people to call”. That questions shocks me every time. At first I stop and think they are not serious and then I realize they are serious. Every sales person depends on finding new leads and opportunities to put in their pipeline. How do you find those leads? Here are a few tips that have always worked for me….and trust me I have never ran out of people to call on.
First, start thinking outside the box!
There really is no wrong way to find leads there are just better ways. Go to where you customers are. Join the associations your customers are members of, and get involved. Go to events even when you think its optional. I have dragged myself to countless events that I could have not attended and every time I go I end up thanking myself for the new leads or connections I gained. Become a peer to your prospects and clients. Show them you care about their business needs by supporting what they support. Do things your competitors do not make time to do. Offer solutions to your prospects.
Second, pay attention!
Read your local business publications. Listen to the radio. It sounds simple and it is all you have to do is pay attention to what is going on around you. Also, when you are driving look out for billboards or signs for potential clients. When you go to an office building pay attention to other potential clients that have businesses in that building or near. Listen to your current clients. You will be surprised what information and new leads can be generated just from listening to your current clients. Perhaps they have a need for a service or product you sell that is not what you originally intended on offering. Have conversations with people even if you think they do not have a need for your service. It’s amazing how many new prospects come out of situation when you least expect them to.
Third, rework old leads!
Call back old leads and try a new approach. Perhaps you called them in July and the person who took your call had a bad day, and now when you called back in December they are in great spirits. Ask yourself a few key questions about prospects. Why should this prospect meet with me over the other 20 people who called today? Why do they need my service or product? Is it important for them to meet me and if its not why am I calling them? Do I have a solution for them that I didn’t have 6 months ago. Create follow up task while prospecting and make sure you go back to those actions items. Never give up on your leads. Business changes, people change, trends change, competitors change, and industries change.
Apply these 3 basic principles in your search for new leads and you should always have unlimited possibilities and a very busy schedule for prospecting!